What we've learned about personal outreach, in sales and in recruiting.
Top candidates reply to messages that show why they in particular were approached. Here is how to build that personal approach without endless bespoke work.
Employer branding isn't about reaching as many people as possible. It's about the right people believing you're the right place.
The people you would most like to hire are usually happy where they are and never apply. Here is how to reach them anyway, personally and under your own name.
Outreach that goes out under an agency's name builds the agency's network. Under your own name, every reply and connection stays with your organisation.
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