HeyHuma came out of something we saw for years at LinkedIn.

At LinkedIn we kept seeing the same thing: the more relevant the story is to the candidate, the better the result.

So personalisation here goes further than a name in a message.

For each candidate we look at experience, background and how they might connect to the role. We use that for the first contact and for the personal careers page that follows.

On that page an employer can tell their story in a way that suits the candidate. For one person the emphasis is on the team and what the role involves. For another, responsibility, room to grow or the type of organisation matters more.

That gives every candidate enough context to understand why we approached them in particular, and why a conversation could be interesting.

By now that principle runs through the whole way we built HeyHuma.

The Huma is a bird from Persian mythology. In the stories the bird stays in flight and its shadow brings fortune to whoever it passes over.

That idea fits what we do.

The people you want to reach are usually busy with their work and not looking for you. Even so, at the right moment you can become relevant to them.