Blog

Notes on hiring that actually works.

What we're learning about reaching the right people, employer branding that holds up, and why relevance always beats reach.

Relevance over reach: employer branding for the right people

Employer branding isn't about reaching as many people as possible. It's about the right people believing you're the right place.

The person who'd grow your team isn't looking at job boards. Here's how you reach the people who aren't searching.

A message from a recruiter gets ignored. A message from you gets read. The difference is the name above the message.

A 15-minute call says more than ten articles. No deck, just a quick conversation.